This software comes with 3 modules that provide the following functionalities:
This powerful software can be tweaked as per client’s convenience to support and improve workflow. Its comprehensive suite of features can be used to launch, manage and optimize online campaigns on public/private networks, automate provisioning of a business’s sales and routine activities like billing and report generation, integrate affiliate programs etc. This software is deployed on a pricing basis.
RedLemon operates in Australia, Germany and UK at present, with ambition to roll out their sweepstakes in other countries in near future. Among several challenges the one severe challenge was to handle sudden surge in traffic at irregular intervals during a day. The variation is as drastic as 1000 concurrent users to no users at all. Coupled with this, there is this challenge of keeping enough CPU resources available for cumbersome report generation.
We went for Amazon Relational MySQL Database with master slave configuration. Master should be always available for frontend registration and slave for report generation. We also took advantage of MongoDB caching to serve repeat contents and isolated session management from MySQL database and used Redis instead. Also we opted for an AutoScaling system.
Sweepstakes are super fast even during the high traffic hours, leading to a healthy conversion rate. Autoscaling servers gives us the optimal infrastructure with regards to traffic at any instant equally saving money on server cost.