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  • Tru Niagen

    Produced and distributed by Healthspan Research, which is a subsidiary of ChromaDex, Tru Niagen is a leading nutrient that supports improved overall health throughout the aging process.

    Truniagen

    Landing Page Creation

    We created an engaging landing page for Tru Niagen using Hubspot, reduced loading time to a minimum and followed that up with A/B testing.

    Custom Shopify Web App

    We developed a mobile-responsive Shopify web app and integrated Amazon and Facebook channels in the Shopify store for cross-platform sales. We also customized the check-out process and the Email template to match the website design.

    Accelerating Sales

    The checkout process was equipped with a subscription option to improve sales. This feature is supplemented by a recurring billing option for reordering. We also conducted Email drip campaigns targeting different buyer types - bounced, first-time and recurring.

    Conversion Tracking

    Digital marketing initiatives were implemented to track conversion based on sales channel - Shopify web app, Amazon, and Facebook. We also integrated Google Analytics to track customer behavior on the Shopify app and reach out to them with relevant offers.

    Technology Specifications

    Php
    Sql
    Amazon
    Ember

    Challenge

    A middle-aged high-school teacher from Maryland requires an easy way to get NAD+ supplements delivered to him.

    Solution

    He visits the Tru Niagen website from his mobile and orders it online. Sometimes he orders it from his Amazon/Facebook account as well.

    Outcome

    The medicine gets delivered to his house. He has subscribed to its supply which he renews every six months from the website. He doesn’t run out of stock anymore.

    Clients